There are around 14 million disabled people in the UK. This number doesn't include temporary or undiagnosed disabilities. These people are on the internet, they have rights and they are not being served by many public and private institutions.
Take the Dominos case in the USA. The Supreme Court has ruled Dominos can be sued because their website and app isn't (at the time of writing) accessible.
In the UK, a plaintiff won a court case against the Heath Regulatory Authority because the information wasn't clear. The judge said: ... expect the Defendant as a responsible public body to cast a self-critical eye over the whole of its website material in this domain."
By 2020, local authorities and public body websites must comply with the new WCAG 2.1 guidance.
3 of the 5 new guidance points related to content.
Sarah will show you examples of how you can open up your content to a disabled audience by just shortening your sentences; how one word can make or break a service and that being clear doesn't mean being boring.