How to accelerate change through powerful storytelling

A webinar by Stuart Maister
Chief Storyteller, Strategic Narrative

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Your new reality starts as a compelling story. That's why the process of getting right your story is so critical to the success of your change programme.

In this webinar award-winning business leader Stuart Maister takes you through a structured methodology for developing and articulating a clear and powerful narrative of change.

This will not only engage your people. It will align the change leadership and help define what you do and don't need to do. It'll become clear what's important in order to fulfil the promise of the story you tell, and it ensures everyone is pointing in the same direction.

Change programmes fail in part because different people tell a different story. Here's how you make sure this doesn't happen to you.

Stuart has worked with many organisations all over the world on their storytelling, and in this one hour webinar he'll share some of the key ideas that he uses in this work.

Stuart Maister

Stuart is a former BBC TV and radio reporter who has led multiple communications businesses, winning awards and leading major storytelling projects around the world. He now focuses on the strategic narrative that becomes the foundation for the actions and communication of those who need to be engaged. This achieves clarity and aligns the leadership and the teams around a well understood story. He is also the joint leader of Mutual Value, a new initiative which creates much more productive strategic partnerships between parties, moving away form transactional relationships that are the feature of many commercial agreements.

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