How to tell a better transformation story

A webinar by Stuart Maister
Chief Storyteller, Strategic Narrative

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About this webinar

Wouldn’t it be great if you could be sure everyone involved in leading your transformation was clear about its purpose, aligned in its detail and convinced of its merits? It would mean they’d all point in the same direction and be able to explain it easily to those they need to engage.

That is the importance of a powerful transformation narrative. In this interactive workshop Stuart Maister will run through:

  • How the story provides focus and changes the reality of your project

  • The four key questions that will define your powerful transformation narrative

  • How to pull this together

  • Some ideas about how to activate your narrative so that it works

Stuart Maister

Stuart is a former BBC TV and radio reporter who has led multiple communications businesses, winning awards and leading major storytelling projects around the world. He now focuses on the strategic narrative that becomes the foundation for the actions and communication of those who need to be engaged. This achieves clarity and aligns the leadership and the teams around a well understood story. He is also the joint leader of Mutual Value, a new initiative which creates much more productive strategic partnerships between parties, moving away form transactional relationships that are the feature of many commercial agreements.

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